Annual Website Health Check — 25-Point Audit for Business Owners

Websites decay without maintenance

Plugins outdated, phone numbers wrong, forms broken — silent leaks cost leads. Run this annual website health check or hire a Freelance Web Developer for a half-day audit.

Security & uptime

• [ ] HTTPS valid, not expiring soon
• [ ] CMS/core/plugins updated
• [ ] Strong admin passwords + 2FA where possible
• [ ] Backup tested (restore actually works)
• [ ] No malware warnings in Search Console
• [ ] Contact form not spam-flooded (CAPTCHA if needed)

SEO & discoverability

• [ ] Google Search Console — no critical coverage errors
• [ ] Sitemap submitted and processed
• [ ] Titles/meta unique per page
• [ ] Google Business Profile matches site NAP
• [ ] Broken links fixed (404s)
• [ ] At least 2–4 new blog/support pages per year — why blog

Performance

• [ ] Mobile PageSpeed acceptable — Core Web Vitals
• [ ] Images compressed, lazy-loaded
• [ ] Remove unused plugins/scripts

Conversion

• [ ] WhatsApp + phone click-to-action work on mobile
• [ ] Form sends to correct inbox (send test monthly)
• [ ] Pricing or “starting at” still accurate — TechBisht pricing as reference model
• [ ] CTAs visible above fold
• [ ] Analytics tracking active

Content & trust

• [ ] Copyright year in footer
• [ ] Team photos and testimonials current
• [ ] Privacy / terms pages present — legal checklist
• [ ] Offers and festivals updated

When audit fails badly

Consider rebuild vs patch. Budget maintenance costs before emergencies.

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